• Brand development & logo design
  • Ecommerce website
  • Content strategy
  • Content creation
  • Online marketing
  • Social media
  • Online advertising
  • Electronic mailers

Launch Website

The Brief

A wine business wanted to launch a new online wine store with new brand, focussing on highly curated, hard to find wines.

Our solution

We developed the brand “Good Wine Shop” and build a WordPress Ecommerce site to sell the curation selection of wine. Because of the nature in the business we opted to lead with a content focus, as in a competitive market this would be a key differentiator. Curated wines on a platform that would craft the stories behind the wines, in features such as “Meet the Winemakers”, “Wine FYI”, and “Field Notes”, along with curated wine collections and wine and food pairings, aimed at educating and enticing the audience and thereby driving wine sales.



Good Wine Shop

content, ecommerce, marketing, online shop, social media, website, wine

Design Joburg

advertising, community management, design, Design Joburg, event marketing, interior design, online marketing, sales, social media, tradeshow

Swan Café

Cape Town, copywriting, public relations, restaurant, social media, website

Haldane Martin

content marketing, design, email marketing, interior designer, MailChimp, newsletter, public relations, SEO, social media, web design, Wordpress