One Day Workshop

“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson

At the heart of great content is an understanding of the importance of strategic differentiation and how to create that differentiation for your brand in a crowded online space.

Our very interactive, highly informative and insightful ONE DAY WORKSHOP, presented by co-founders Delia de Villiers and Sarah Jayne Fell, will equip you with the tools, techniques and tricks needed to elevate your brand’s content offering in a thoughtful, interesting and relevant way.

What’s more, Michael Salzwedel from Social Weaver will present a dynamic session on Mobile Content Creation, looking at how to use your smartphone to create relevant and memorable brand content.

Date: Friday, 29 June 2018
Time: 09:30 – 15:30 (registration, coffee and tea from 09:00)
Venue: Copper & Canvas, Mason’s Press, 7 Ravenscraig Road, Woodstock
Cost: R3500. Includes coffee and tea, lunch and handy notes and templates to take home

FREELANCE & SMALL BUSINESS DISCOUNT:  We’re delighted to offer freelancers and small business owners a 50% discount on the price of a ticket. If you’re one of those you’ll pay just R1750 to secure your spot.

Spaces are limited so be sure to book soon by emailing us at hello@onedaycompany.co.za.

WORKSHOP PROGRAMME

09:00: Registration / tea / coffee

9:30: Welcome / Introduction & Outline / Ice-breaker

10:00: ONCE UPON A TIME: What do we talk about when we talk about content and storytelling?

  • Elements of story 
  • What makes an enticing story
  • Authenticity and developing your voice
  • Different types of content
  • What’s the difference between content marketing and advertising

10:30: WHAT IS YOUR BRAND STORY

  • Background to brand and why it’s important to define your brand story
  • Includes a practical exercise

11:00-11:15: Coffee break

11:15: CRAFTING YOUR BRAND STORY

  • Content strategy
  • Content calendar
  • Keyword research
  • Competitor research
  • How to tell better stories
  • The importance of strategic differentiation

12:30: Lunch

13:15: MOBILE CONTENT CREATION

  • How to use smartphones and tablets to create compelling content for social media
  • Includes an overview of basic equipment and key content production techniques and apps

14:15: PRACTICAL

15:00: TOOLBOX

  • What do you need in your toolbox to do this all yourself?
  • Useful (often free!) online tools and resources

15:30: THAT’S A WRAP

  • Final thoughts and ideas
  • Q&As

Practical, informative, interactive and fun, the One Day Workshop will inspire and empower you to tell your brand story, not just in a better way… but in the best way!

 

A special word of thanks to our neighbours, Baseline Coffee and The Mill & Press Cafe & Deli, for coming on board to keep us caffeinated and fed on the day!

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