If you do only one content marketing thing let it be this

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

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The Elevator Pitch

“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.

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From pillar to post

While content definitely exists to please your reader it also needs to serve your brand.

The right content helps to build your brand’s authority, elevating it to a position of trust with your target audience.

Content needs to be interesting, engaging, informative and entertaining. It also happens to be competing with, literally, millions of other pieces of content that are likely to be equally interesting, engaging, informative and entertaining. And then on top of all of this you also need to ensure that your brand’s content isn’t always self-referential.

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Workshop: Optimise your online presence on a budget

Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).

That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.

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Begin with brand

Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.

Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.

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C… how to do it on Instagram

Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.

That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.

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Let’s talk content strategy

Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.

But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.

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Tips on productivity to optimise your time

Are you on a never-ending quest to optimise your time, get more work done and achieve some semblance of a work-life balance? Well here’s a tip: there is no work-life balance. It’s all life. Rather work towards being the most effective version of yourself and know that you have all the tools you need to be the best version of yourself.

If we combine effectiveness with efficiency we get productivity. Many of us feel we need more hours in a day to reach our true potential, and being more productive can help you attain that goal. If we can achieve more with less effort, productivity increases.

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