Sit down with Heather Moore and Laura Turok of Skinny laMinx over coffee and date balls in a buzzing Cape Town café. Heather’s textile brand (named after her Siamese cat!) is a gorgeous Cape Town success story of a small female-owned and run business that’s grown to be massively popular with fans and customers around the world. We absolutely love her patterned tea towels and her new Colour Pop Pillows, which complete her range of Palette + Print scatter cushions.
Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).
That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.
Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.
That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.
“Plans are of little importance, but planning is essential”, Winston Churchill once said.
These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.
Content marketing is an essential part of growing your brand and business, but it can be a very time-consuming – and even challenging – task if it’s not your main area of expertise.
When it comes to optimising and streamlining your content marketing efforts using the right tool for the job can improve your productivity tenfold
Here are some of our favourite and most frequently used tools. Many of them are free or come at a minimal fee.
“Content marketing is great but I don’t know what my content should be about.”
This a common concern we hear from brand and business owners.
The short answer is that almost anything can be turned into content, so here are some prompts.
With 300-million active users, brands can’t afford to ignore Instagram. It’s about turning every aspect of your product, brand and process into swoon-worthy eye candy that delights and inspires. A picture tells the story of a thousand words, after all.
Here’s a look at three local brands whose Instagram feeds we can’t get enough of.
An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor…
That joke did the rounds on Twitter in early 2011 and the reason it was so popular was – well, let’s just say it wasn’t SEO.