Art Venue, Cape Town – Photography Essay

One Day Co intern Jabulani Xaba shares his Cape Town experience through a photo essay: Art Venue, Cape Town

I remember listening to Swimming, an album by the late American rapper Mac Miller. “Life ain’t a life till you live it,” he said in one of his songs. The type of music that relates to you. That song that you can attach to a particular phase in your life. It is only when you have seen the world that you can share wisdom and tell stories.

This is my second time in Cape Town. The first was in December 2016. I’ve been here since September doing an internship with One Day Company, in pursuit of figuring out a career.

“What you do right now in your 20s will determine the kind of person that you will become in your 30s,” says Sarah Jayne Fell, co-founder of One Day Company.

This photography essay will take you through my experiences in Cape Town. As landscape photographer Destin Sparks said in one of his iconic quotes, “Photography is the story I fail to put into words.” This is a collection of photographs that illustrates the life I’ve experienced in the city of Cape Town.

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Coffee with Skinny laMinx’s Heather Moore

Sit down with Heather Moore and Laura Turok of Skinny laMinx over coffee and date balls in a buzzing Cape Town café. Heather’s textile brand (named after her Siamese cat!) is a gorgeous Cape Town success story of a small female-owned and run business that’s grown to be massively popular with fans and customers around the world. We absolutely love her patterned tea towels and her new Colour Pop Pillows, which complete her range of Palette + Print scatter cushions.

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Bofred: With art at the heart

Friends, business partners and occasional housemates, Carla Erasmus and Christa Botha met each other through mutual friends at a braai one Friday night in 2014. Less than a week later they had established Bofred – the name a quirky combination of Christa’s surname and Carla’s second name, Frederika – a boutique art, furniture and design business based in Cape Town.

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Design = doing

Inspiration is everywhere. Of course it has always been everywhere but it seems to be more of a commodity these days thanks to the internet and social media.

Grandiose a term as it may be, inspiration is also somewhat wishy washy. Defined as “the process of being mentally stimulated to do or feel something, especially to do something creative”, it implies that the capacity for action exists but it doesn’t mean the action will happen.

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Begin with brand

Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.

Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.

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C… how to do it on Instagram

Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.

That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.

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Understanding innovation

Much like content, the term innovation is everywhere. Companies must innovate, individuals must think and act innovatively. Startups are changing the world through innovation. Think Uber, Tesla, Airbnb and SnapScan, to name a few.

At a workshop presented by the Greater Tygerberg Partnership on 18 November 2015, Patrick Collings, sub-Saharan managing director of Idea Couture, unpacked what innovation means, why it’s important and how it can be achieved because, as he says, “it’s innovation’s time to sit on the strategy throne”.

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