With art at the heart

Friends, business partners and occasional housemates, Carla Erasmus and Christa Botha met each other through mutual friends at a braai one Friday night in 2014. Less than a week later they had established Bofred – the name a quirky combination of Christa’s surname and Carla’s second name, Frederika – a boutique art, furniture and design business based in Cape Town.

Continue reading

If you do only one content marketing thing let it be this

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

Continue reading

The Elevator Pitch

“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.

Continue reading

Tongue-in-content’s-cheek

When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.

Continue reading

Design = doing

Inspiration is everywhere. Of course it has always been everywhere but it seems to be more of a commodity these days thanks to the internet and social media.

Grandiose a term as it may be, inspiration is also somewhat wishy washy. Defined as “the process of being mentally stimulated to do or feel something, especially to do something creative”, it implies that the capacity for action exists but it doesn’t mean the action will happen.

Continue reading

Begin with brand

Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.

Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.

Continue reading

3 Fabulous fashion blogs

The measure of excellent content is, arguably, its appeal to the reader who isn’t necessarily interested in the topic but becomes engrossed because it is well conceptualised, well  researched, flawlessly written and beautifully presented.

Lately I’ve been particularly inspired by fashion brands that are doing a great job of content. Here’s a look at current favourites.

Continue reading