Friends, business partners and occasional housemates, Carla Erasmus and Christa Botha met each other through mutual friends at a braai one Friday night in 2014. Less than a week later they had established Bofred – the name a quirky combination of Christa’s surname and Carla’s second name, Frederika – a boutique art, furniture and design business based in Cape Town.
Meet Karike Norval. Foodie, business owner and koeksister lady with a secret affinity for the graphs in her business spreadsheets! Continue reading
Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.
“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.
When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.
Inspiration is everywhere. Of course it has always been everywhere but it seems to be more of a commodity these days thanks to the internet and social media.
Grandiose a term as it may be, inspiration is also somewhat wishy washy. Defined as “the process of being mentally stimulated to do or feel something, especially to do something creative”, it implies that the capacity for action exists but it doesn’t mean the action will happen.
Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.
Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.
As content marketers we believe there are plenty of, sometimes unexpected, opportunities to be clever about copy and content.
We’re talking about your newsletter popup, your contact page or your FAQs tab. Why should the nitty-gritty content stuff be boring as bricks? Why not use it as an opportunity to make people smile, or draw them into your brand ethos.
Here are a couple of fantastic examples of brands that have great copy on their newsletter signup forms. Since these kinds of popups can sometimes be rather annoying, if the content is interesting or unexpected it can really add to the goodwill of your brand – and hopefully get people to sign up to your newsletter!
The measure of excellent content is, arguably, its appeal to the reader who isn’t necessarily interested in the topic but becomes engrossed because it is well conceptualised, well researched, flawlessly written and beautifully presented.
Lately I’ve been particularly inspired by fashion brands that are doing a great job of content. Here’s a look at current favourites.