On newsletter signups: To pop up or not to pop up?

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

Continue reading

Tongue-in-content’s-cheek

When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.

Continue reading

3 Fabulous fashion blogs

The measure of excellent content is, arguably, its appeal to the reader who isn’t necessarily interested in the topic but becomes engrossed because it is well conceptualised, well  researched, flawlessly written and beautifully presented.

Lately I’ve been particularly inspired by fashion brands that are doing a great job of content. Here’s a look at current favourites.

Continue reading

SEO in 2015, part two (the critical bit)

In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the very bare minimum that your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.

But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.

So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this:

Content marketing is the future of SEO.

Continue reading