3 brands rocking it on Instagram

With 300-million active users, brands can’t afford to ignore Instagram. It’s about turning every aspect of your product, brand and process into swoon-worthy eye candy that delights and inspires. A picture tells the story of a thousand words, after all.

Here’s a look at three local brands whose Instagram feeds we can’t get enough of.

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Insights into a new order at the 2015 Loeries Seminar of Creativity

As befitting a good conference – especially one on creativity –  the annual Loeries DStv Seminar of Creativity delivered its quota of quotable quotes, quirky one-liners and thought-provoking insights.

The sentiments shared at this year’s event, which was held at the ICC in Durban, spoke to and of an advertising and marketing industry in transition. This was demonstrated by the sheer variety of topics covered by the speakers, each offering a unique view and interpretation of the new (online) order of things.

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Digital business and the brand promise

The University of Stellenbosch Business School’s We Read For You event is a forum where a highly rated book of topical interest is read by an industry thought leader and presented freely to interested parties.

On Friday, 7 August 2015 Di Charton reviewed the book Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy by R Wang. Wang is the CEO of Constellation Research, a consultancy that brings “Silicon Valley insights to global leaders”.

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Taking the bland out of boring

As brands are increasingly waking up to the importance of content as a fundamental building block of their marketing strategy, the question for many remains: “What should my content be about?”

As the Content Strategist rightly pointed out in this article, it is easy if you’re Nike or GoPro or some other inherently cool brand. But what if your business is banking or insurance… or washing powder?

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Show, don’t tell: SA brands getting content marketing right

Show, don’t tell – a writing technique as old as Ernest Hemmingway – is an apt mantra for a more recent phenomenon: content marketing.

The key to content marketing is building a culture around an industry or a mindset without constant reference to a brand. Story making not telling, it’s building the world in which your product must live. It’s creating a market where one previously did not exist by creating a demand for a way of life that you can offer.

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