While content definitely exists to please your reader it also needs to serve your brand.
The right content helps to build your brand’s authority, elevating it to a position of trust with your target audience.
Content needs to be interesting, engaging, informative and entertaining. It also happens to be competing with, literally, millions of other pieces of content that are likely to be equally interesting, engaging, informative and entertaining. And then on top of all of this you also need to ensure that your brand’s content isn’t always self-referential.