What’s in a brand story?

Why Story?

Storytelling has been a buzzword in the creative industries, in particular advertising and marketing, for some time now. What started as ancient conversations around a campfire turned into bedtime stories in bunk beds, the novel, the film. Soon advertising caught on. All the best TV ads of our generation told a good story. (Think of that VW ad set to the lyrics, “I remember the days of my life…”)

Now we talk about brand story, and for those not in the industry, this leap may be a bit mind-boggling. This is not just your company history or your CV, although that may come into it. It’s bigger than a list of facts or linear timeline. It’s more about the “who” and the “why” behind your business, the “what gets you out of bed in the morning”. Think about how those bedtime stories elicited emotion, inspired imagination, evoked understanding, trust, and sympathy. Now we are a bit closer to telling your brand story.

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Google My Business and the importance of getting verified

Google My Business … the what and the why

For any company today, your online presence can make or break your business. So often, Google is the first touchpoint where a new customer experiences your brand. Using Google My Business, it’s possible for you to control just how you appear in Google search results  – and help to convert that first search into an enquiry, or a visit, or a sale.

Attract new customers with your free Google My Business listing. Here are five key reasons to get your business listed in Google, claimed (as your own business) and most importantly, verified.

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Art Venue, Cape Town – Photography Essay

One Day Co intern Jabulani Xaba shares his Cape Town experience through a photo essay: Art Venue, Cape Town

I remember listening to Swimming, an album by the late American rapper Mac Miller. “Life ain’t a life till you live it,” he said in one of his songs. The type of music that relates to you. That song that you can attach to a particular phase in your life. It is only when you have seen the world that you can share wisdom and tell stories.

This is my second time in Cape Town. The first was in December 2016. I’ve been here since September doing an internship with One Day Company, in pursuit of figuring out a career.

“What you do right now in your 20s will determine the kind of person that you will become in your 30s,” says Sarah Jayne Fell, co-founder of One Day Company.

This photography essay will take you through my experiences in Cape Town. As landscape photographer Destin Sparks said in one of his iconic quotes, “Photography is the story I fail to put into words.” This is a collection of photographs that illustrates the life I’ve experienced in the city of Cape Town.

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Polished to perfection

“I didn’t grow up with jewellery or have any sort of affinity for it. I studied jewellery design because my boyfriend at the time was studying jewellery design.”

It was an unusual start for a designer who went on to win some of the most coveted jewellery design awards in the country and who is today, arguably, one of South Africa’s foremost fine jewellery designers.

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One Day Workshop – 24 August 2018

Show your brand some love by giving it an edge in the online space.

Because you’re doing great work already and content marketing is the way you ensure people know about it.

Join our One Day Workshop on Friday, 24 August to discover how to use stories, content and social media to elevate your online offering from mediocre to memorable.

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Coffee with Skinny laMinx’s Heather Moore

Sit down with Heather Moore and Laura Turok of Skinny laMinx over coffee and date balls in a buzzing Cape Town café. Heather’s textile brand (named after her Siamese cat!) is a gorgeous Cape Town success story of a small female-owned and run business that’s grown to be massively popular with fans and customers around the world. We absolutely love her patterned tea towels and her new Colour Pop Pillows, which complete her range of Palette + Print scatter cushions.

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