Polished to perfection

“I didn’t grow up with jewellery or have any sort of affinity for it. I studied jewellery design because my boyfriend at the time was studying jewellery design.”

It was an unusual start for a designer who went on to win some of the most coveted jewellery design awards in the country and who is today, arguably, one of South Africa’s foremost fine jewellery designers.

Continue reading

One Day Workshop – 24 August 2018

Show your brand some love by giving it an edge in the online space.

Because you’re doing great work already and content marketing is the way you ensure people know about it.

Join our One Day Workshop on Friday, 24 August to discover how to use stories, content and social media to elevate your online offering from mediocre to memorable.

Continue reading

One Day Workshop

“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson

At the heart of great content is an understanding of the importance of strategic differentiation and how to create that differentiation for your brand in a crowded online space.

Our very interactive, highly informative and insightful ONE DAY WORKSHOP, presented by co-founders Delia de Villiers and Sarah Jayne Fell, will equip you with the tools, techniques and tricks needed to elevate your brand’s content offering in a thoughtful, interesting and relevant way.

Continue reading

Bofred: With art at the heart

Friends, business partners and occasional housemates, Carla Erasmus and Christa Botha met each other through mutual friends at a braai one Friday night in 2014. Less than a week later they had established Bofred – the name a quirky combination of Christa’s surname and Carla’s second name, Frederika – a boutique art, furniture and design business based in Cape Town.

Continue reading

If you do only one content marketing thing let it be this

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

Continue reading

The Elevator Pitch

“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.

Continue reading