There’s one way to simplify your content marketing efforts. It’s called a CONTENT STRATEGY TEMPLATE and we’ve designed a dynamic and versatile one that’s easy and fun to use.
Show your brand some love by giving it an edge in the online space.
Because you’re doing great work already and content marketing is the way you ensure people know about it.
Join our One Day Workshop on Friday, 24 August to discover how to use stories, content and social media to elevate your online offering from mediocre to memorable.
“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson
At the heart of great content is an understanding of the importance of strategic differentiation and how to create that differentiation for your brand in a crowded online space.
Our very interactive, highly informative and insightful ONE DAY WORKSHOP, presented by co-founders Delia de Villiers and Sarah Jayne Fell, will equip you with the tools, techniques and tricks needed to elevate your brand’s content offering in a thoughtful, interesting and relevant way.
Friends, business partners and occasional housemates, Carla Erasmus and Christa Botha met each other through mutual friends at a braai one Friday night in 2014. Less than a week later they had established Bofred – the name a quirky combination of Christa’s surname and Carla’s second name, Frederika – a boutique art, furniture and design business based in Cape Town.
Meet Karike Norval. Foodie, business owner and koeksister lady with a secret affinity for the graphs in her business spreadsheets!
Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.
“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.
When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.
Inspiration is everywhere. Of course it has always been everywhere but it seems to be more of a commodity these days thanks to the internet and social media.
Grandiose a term as it may be, inspiration is also somewhat wishy washy. Defined as “the process of being mentally stimulated to do or feel something, especially to do something creative”, it implies that the capacity for action exists but it doesn’t mean the action will happen.